3/2/2023 0 Comments Colonial penn life insurance![]() ![]() A week after Trebek died, Colonial Penn announced that his family will receive benefits and funeral expenses. ![]() Prior to his death, Trebek's estate received royalties from every commercial that he appeared in. When Trebek died in November 2020, most, if not, all commercials featuring him were removed and were replaced by Lawson on a temporary basis, and the life insurance company's website removed all references to Trebek. Since 2018, Colonial Penn sales manager Jonathan Lawson has appeared as a pitchman in the commercials while Trebek was unavailable at times due to health issues. Trebek would often visit Colonial Penn's headquarters in Philadelphia to meet with employees and representatives and to film commercials. ![]() In recent years, longtime Jeopardy! host Alex Trebek had appeared as an compensated endorser in Colonial Penn commercials, since he started using life insurance from the company in the early 1990s, and signed a long-term contract with it to do advertisements. Other spokespeople included Lou Rawls and Joe Theismann, among others. Celebrities have been spokespersons for the life insurance company over the years and are known as “compensated endorsers”. The commercials have frequently aired during The Price Is Right, The Golden Girls, and other classic TV shows as well as newer shows that are mostly oriented towards the elderly. Advertising Ĭolonial Penn is often known for its television commercials that target viewers aged 50 and over. In 2001, Conseco reverted to the Colonial Penn name, which remains a subsidiary of the renamed CNO Financial Group with Bankers Life and the Washington National Insurance Company. Ĭonseco bought Colonial Penn from Leucadia in 1997, and in 1998 renamed it Conseco Direct Life to reflect Conseco ownership. FPL sold Colonial Penn to Leucadia National in 1991. Utility holding company FPL Group acquired Colonial Penn in 1985. ![]()
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